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Executive Program in Product Management

Indian Institute Of Management Udaipur (IIM Udaipur)
Indian Institute Of Management Udaipur (IIM Udaipur)
Duration

9 Months

Type

Executive

Mode

Online

₹2,02,000

Total Program Fees

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AACSB

Program Overview

The Executive Program in Product Management is designed for aspiring and experienced product professionals seeking to build end-to-end product leadership capabilities. The program covers product strategy, customer discovery, agile execution, analytics, growth and AI-enabled product management. Participants apply their learning through case studies, practical exercises and a capstone project focused on the complete product journey.

Program Highlights

Gain comprehensive exposure to the complete product lifecycle, from discovery and design to launch, growth and scaling.
Learn through 100+ hours of live online learning delivered across nine months.
Develop practical capabilities in product strategy, customer research, MVP development, analytics and go-to-market execution.
Apply concepts through case studies and an end-to-end capstone project that simulates a real product challenge.
Earn an IIM Udaipur certificate and Executive Alumni Status upon successful completion.

Curriculum

Module I: Mindset of Product Professional
  • Agile and Lean methodologies
  • Design thinking and UX
  • Customer journey mapping and Problem framing
Module II: Fundamentals of Product Management Practice
  • Types
  • Roles and responsibilities of a product manager
  • Understand the market and the customer
  • Product lifecycle
Module III: Product Strategy & Planning
  • Vision setting and alignment
  • Setting up OKRs
  • Platform thinking
Module IV: Product design and discovery
  • User interviews
  • JTBD
  • MVP experiments
  • Wireframing
  • Interaction design
  • Prototyping
  • Ascertain product-market fit
Module V: Product Development Lifecycle
  • Product planning and coordination
  • Product development and delivery
  • Product monitoring and iteration
Module VI: Product Marketing and Launch
  • GTM frameworks
  • Stakeholder alignment
  • GTM execution
Module VII: Product Analytics
  • Defining and tracking product KPIs
  • Marketing analytics including SEO and social media analytics
  • Customer feedback loops
Module VIII: Product Growth and Monetization
  • Acquisition and retention models
  • Revenue models and pricing strategies
  • Revenue stream optimization
Module IX: Technology, AI, and Ethical Product Management
  • Product architectures
  • API and microservices
  • GenAI for product managers
  • Ethics for Product Managers
Module X: Capstone Project
  • Scoping
  • developing and presenting a product

Learning Outcomes

1
Define product vision, strategic priorities, OKRs and roadmaps aligned with customer and business objectives.
2
Apply customer discovery techniques such as user interviews, Jobs-to-be-Done and MVP experimentation.
3
Lead cross-functional collaboration across design, engineering, business and go-to-market teams.
4
Use product KPIs, customer feedback and analytics to support informed product decisions.
5
Develop, prototype and present an end-to-end product solution through a structured capstone project.

Eligibility Criteria

Any graduate or diploma holder (10+2+3) with a minimum of 1 year of work experience

Fees & Financing

Program Fee

One-time

₹2,00,000

Registration Fee

One-time

₹2,000

Total

₹2,02,000

Total Program Fees

1 year · all components included

₹2,02,000

💰 EMI Options Available

Starting from ₹16,833/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Indian Institute Of Management Udaipur (IIM Udaipur)

Indian Institute Of Management Udaipur (IIM Udaipur)

Indian Institute Of Management Udaipur (IIM Udaipur)

AACSB

IIM Udaipur ranked 21st amongst all B-Schools in the NIRF Rankings 2025. Among the elite 6% of B-Schools worldwide with this prestigious global accreditation. 4th IIM in the country to earn it. Consistently ranked among the world's best in the Financial Times Masters in Management Rankings for six consecutive years. , IIM Udaipur stands as the 6th highest-ranked IIM Recognized among the top four business schools in India for its global research output, as per the prestigious UT Dallas Rankings.

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Frequently Asked Questions

What is the Executive Program in Product Management by IIM Udaipur?
This flagship product management Program combines live online sessions and immersive on-campus modules to cover the complete product lifecycle - from strategy, development, and launch to grow.
Does the program provide a professional certificate in product management?
Yes. Upon successful completion, participants are awarded a Professional Certificate in Product Management from IIM Udaipur, signifying advanced competence and executive learning from a top-ranking IIM.
Is this Executive Program in Product Management suitable for working professionals?
Yes-this executive product management course is specifically designed for mid- to senior-level professionals, with weekend-friendly live sessions and two campus immersions.
What is the role of a product manager?
A product manager oversees the complete lifecycle of a product-from identifying customer needs and shaping strategy to leading development, launch, and growth initiatives. The Executive Product Management Program by IIM Udaipur helps professionals develop the strategic, analytical, and leadership skills required for this role.
Who should apply for this IIM Product Management Certification course?
This program is ideal for professionals looking to transition into product roles, as well as current product managers seeking structured upskilling. It also benefits entrepreneurs, marketing professionals, engineers, and designers aiming to lead product-driven growth using real-world frameworks.

Program Details

Duration 9 Months
Mode Online
Fees ₹2,02,000

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