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Executive IIM 🧑‍💻 For Working Professionals ✦︎ AI-First

Executive Programme in Strategic Marketing Leadership & AI Innovation

Indian Institute Of Management Kashipur (IIM Kashipur)
Indian Institute Of Management Kashipur (IIM Kashipur)
Duration

9 Months

Type

Executive

Mode

Online

₹1,01,000

Total Program Fees

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Member of AACSB

Program Overview

The Executive Programme in Strategic Marketing Leadership & AI Innovation is designed for working professionals and entrepreneurs seeking to lead marketing in an AI-driven business environment. The programme integrates strategic marketing, customer insights, analytics, innovation and emerging AI applications. Participants develop practical capabilities to formulate competitive strategies, strengthen customer engagement and drive sustainable business growth.

Program Highlights

Build expertise across strategic marketing, leadership, AI-driven innovation and marketing analytics.
Explore practical applications of Generative AI, customer analytics, pricing, branding and digital marketing.
Learn through global and Indian case studies, group projects, assignments and applied business exercises.
Gain exposure to tools such as Power BI, SPSS, ChatGPT, Gemini, Claude and Screaming Frog.
Participate in an optional one-day campus immersion and earn a certificate from IIM Kashipur upon successful completion.

Curriculum

Module I: Introduction to Strategy
  • Three Levels of Strategy
  • What Is Marketing’s Role in Formulating and Implementing Strategies?
  • Allocating Corporate Resources
  • Sources of Synergy
  • Strategic Decisions at the Business-Unit Level
  • How Do Businesses Compete?
  • How Do Competitive Strategies Differ from One Another?
Module II: Measuring Marketing Opportunities
  • Creating Customer Value and Customer Relationships
  • Buyer Behavior in Consumer Markets
  • Developing Marketing Strategy
  • Diffusion of Innovations
  • Setting Product Strategy
  • Service Strategies and Policies
  • Differentiation and Brand Positioning
  • Designing and Managing Integrated Marketing Communications (IMC)
  • Social Media Influencer Strategies
  • Effective Sales Techniques
  • Strategy on Distribution Channels
Module III: Formulating Marketing Strategies
  • Marketing Strategies for New Market Entries
  • New Market Entries
  • Introducing New Market Offerings
  • Addressing Competition and Driving Growth
  • Share Growth Strategies for Followers
  • Strategies for Mature and Declining Markets
  • Industry Dynamics/Attractiveness and Organizational Design
Module IV: Globalization Strategies
  • Consumer Behavior in Global Marketing Context
  • Product Strategies in Global Marketing Context
  • Global Integrated Marketing Communications
Module V: B2B and Emerging Marketing Strategies
  • Analyzing Business Markets (B2B)
  • Specialized Topic
Module VI: Marketing Strategy in AI Era
  • AI and Brand Management
  • Using Generative AI for Early Stage Market Research
Module VII: Analytics
  • Product Analytics
  • Pricing Analytics
  • Measuring Customer Responses
  • Calculating Consumer Value
Module VIII: Campus Immersion
  • Campus Immersion Demonstration of Software Tools
  • Course Benefits to Participants

Learning Outcomes

1
Formulate competitive marketing strategies aligned with organisational and business objectives.
2
Apply AI, analytics and digital tools to improve customer insights and marketing decision-making.
3
Design data-driven approaches for product, pricing, branding and customer engagement.
4
Evaluate market opportunities using established strategic and analytical frameworks.
5
Lead innovation-driven marketing initiatives across diverse industries and evolving business environments.

Eligibility Criteria

Any graduate with minimum of 2 years of experience

Fees & Financing

Program Fee

One-time

₹1,00,000

Application Fee

One-time

₹1,000

Total

₹1,01,000

Total Program Fees

1 year · all components included

₹1,01,000

💰 EMI Options Available

Starting from ₹8,417/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Indian Institute Of Management Kashipur (IIM Kashipur)

Indian Institute Of Management Kashipur (IIM Kashipur)

Indian Institute Of Management Kashipur (IIM Kashipur)

Member of AACSB

Established in 2011 by the Government of India, the Indian Institute of Management Kashipur is a second-generation IIM committed to excellence in management education. Guided by the values of collegiality, transparency, sustainability and stakeholder engagement, the institute fosters academic excellence, research and innovation. Through strong industry collaboration and a future-focused approach, IIM Kashipur develops responsible leaders equipped to address evolving business and societal challenges.

View University Profile

Frequently Asked Questions

What is the Executive Development Programme in HR Management & Analytics offered by IIM Kashipur?
It is a 6-month executive programme designed to equip professionals with advanced HR management and analytics skills, blending theoretical foundations with practical applications in data-driven decision-making.
What is the duration and mode of learning for this programme?
The programme runs for 6 months, comprising 12 hours of offline learning (campus immersion) and 60 hours of live online sessions.
Will I receive a certificate from IIM Kashipur?
Yes, upon successful completion of the programme, participants will be awarded a prestigious certificate from IIM Kashipur.
Does the programme include campus immersion?
Yes, the programme includes a two-day mandatory campus immersion at IIM Kashipur. While the immersion fee is covered, participants will need to manage their travel and lodging costs.
What teaching methods will be used in this programme?
The pedagogy includes interactive faculty-led sessions, case studies, quizzes, assignments, capstone projects, and hands-on exercises to ensure practical learning and workplace relevance.
What career benefits can I expect after completing this programme?
The programme strengthens HR foundations, equips learners with advanced analytics skills, enhances talent management practices, and enables evidence-based decision-making, thereby boosting career prospects in HR leadership roles.

Program Details

Duration 9 Months
Mode Online
Fees ₹1,01,000

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