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BBA - WLP

Deen Dayal Upadhyaya Gorakhpur University
Deen Dayal Upadhyaya Gorakhpur University
Duration

3 Years

Type

UG

Mode

Work-Linked

₹72,500

Total Program Fees

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NAAC A++
UGC-Entitled
NIRF #151-200
IIRF #75

Program Overview

Designed for learners who want more than classroom theory, BBA - WLP from Deen Dayal Upadhyaya Gorakhpur University blends digital modules in business administration and management with company-linked experience. Core areas such as Business Economics, Basic Accounting, Business Statistics, and Principles of Management are explored through structured modules, readings, assignments, and application-led discussions. The programme encourages learners to build both subject knowledge and practical judgement. Digital modules make the academic part more manageable, while practical exposure helps learners notice workplace expectations and professional behaviours. The programme helps students develop confidence, communication, and analytical habits that can support future academic or career pathways in business operations, management support, entrepreneurship, and cross-functional roles, including areas such as Business Analyst, Marketing Executive, and Financial Consultant.

Program Highlights

Digital-first academic learning supported by structured work-linked or internship-style exposure.
Curriculum themes such as Business Economics, Basic Accounting, Business Statistics, and Principles of Management make the programme relevant to business administration and management and its practical use.
Helps learners observe how classroom concepts appear in business situations, customer needs, and organisational priorities and everyday organizational tasks.
Builds confidence in time management, communication, and applied problem-solving alongside formal study.
Useful for learners who want both a recognized academic pathway and early practical orientation in business operations, management support, entrepreneurship, and cross-functional roles, including areas such as Business Analyst, Marketing Executive, and Financial Consultant, with added focus on ethical awareness.

Curriculum

Semester I
  • OLBBA101 - Business Economics
  • OLBBA102 - Basic Accounting
  • OLBBA103 - Business Statistics
  • OLBBA104 - Principles of Management
  • OLBBA105 - Business Ethics and Governance
  • OLBBA106 - Computer Applications
  • OLUGSEC1 - Soft skills and personality Development
  • OLUGAEC1 - Communicative English
Semester II
  • OLBBA201 - Organisational Behavior
  • OLBBA202 - Business Finance
  • OLBBA203 - Talent Management
  • OLBBA204 - Marketing Theory and Practices
  • OLBBA205 - Business Mathematics
  • OLBBA206 - Marketing Communication and Advertising Management
  • OLUGSEC2 - Introduction to E-Commerce
  • OLUGAEC2 - Basics of Digital Marketing
Semester III
  • OLBBA301 - Management & Cost Accounting
  • OLBBA302 - Business Law
  • OLBBA303 - Production Management
  • OLBBA304 - Business Policy
  • OLBBA305 - Business Communication
  • OLBBA306 - Business Environment
  • OLUGSEC3 - Chat GPT and Gen AI
  • OLAEC3 - Financial Literacy
Semester IV
  • OLBBA401 - Supply Chain Management
  • OLBBA402 - Research Methodology
  • OLBBA403 - Specialised Accounting
  • OLBBA404 - Consumer Behaviour
  • OLBBA405 - Investment Analysis & Portfolio Management
  • OLBBA406 - Digital Marketing
  • OLUGAEC4 - Business and professional Skills
Semester V
  • OLBBA501 - Income Tax
  • OLBBA502 - Social Media Marketing and E- Commerce
  • OLBBA503 - Entrepreneurship & Small Business Management
  • OLBBA504 - Sales Management
  • OLBBA505 - Industrial Relations & Labour Laws
  • OLBBA506 - Company Accounts
  • OLBBA507 - *Summer Training Report
  • Presentation and its Evaluation and viva-voce based on Summer Training Report*
Semester VI
  • OLBBA601 - Strategic Management
  • OLBBA602 - Goods & Service Tax
  • OLBBA603 - Auditing
  • OLBBA604 - International Trade
  • OLBBA605 - Training & Development

Learning Outcomes

1
Within BBA - WLP from Deen Dayal Upadhyaya Gorakhpur University, relate theories, methods, or tools from Business Economics, Basic Accounting, Business Statistics, and Principles of Management to business situations, customer needs, and organisational priorities.
2
Address planning, coordination, and decision-making challenges through structured reasoning and subject-specific approaches.
3
Critically evaluate management choices across teams, markets, and operations while maintaining clarity, ethics, and practical business sense.
4
Develop clear business presentations, project plans, and structured reports for assignments, projects, or professional communication.
5
Practice professional communication, accountability, and applied problem-solving through work-linked learning contexts, while strengthening ethical awareness.

Eligibility Criteria

Course Eligibility: A candidate who has successfully passed the examination conducted by a Board/University at the 10+2 level (Class XII) of schooling in any discipline shall be eligible for admission to the programme.
Internship Eligibility: Age limit: 23 years
*Earnings depend on role, industry, company policies, and internship availability.

Fees & Financing

Registration / Application Fee (One Time)

Year 1

₹500

Year 2

—

Year 3

—

Work-Linked Program Fee

Year 1

₹5,000

Year 2

₹5,000

Year 3

₹5,000

Exam Fee

Year 1

₹3,000

Year 2

₹3,000

Year 3

₹3,000

Course Fee

Year 1

₹16,000

Year 2

₹16,000

Year 3

₹16,000

Yearly Sum

Year 1

₹24,500

Year 2

₹24,000

Year 3

₹24,000

Total Program Fees

3 years · all components included

₹72,500

💰 EMI Options Available

Starting from ₹2,014/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Deen Dayal Upadhyaya Gorakhpur University

Deen Dayal Upadhyaya Gorakhpur University

Deen Dayal Upadhyaya Gorakhpur University

NAAC A++ UGC-Entitled NIRF #151-200 IIRF #75

Deen Dayal Upadhyaya Gorakhpur University, founded in 1950, is the first university in Uttar Pradesh to emerge as a leading higher-studies centre after Independence. It has earned an A++ accreditation from NAAC for its relentless pursuit of its motto, “Let the noble thoughts come to us from all directions,” which reflects its openness to diverse perspectives, cultures, and values in its academic and organizational spheres.DDU Gorakhpur University offers Online Programs , ODL Programs , and Work-linked Programs to support diverse learners. The university bears the name of the eminent political philosopher, Pandit Deen Dayal Upadhyaya. It is situated in Gorakhpur, where it draws inspiration from the spiritual, philosophical, patriotic, and philanthropic heritage of Gautam Buddha, Sant Kabir, Guru Gorakshnath, Bismil, Hanuman Prasad Poddar, and the world-famous Gita Press.

View University Profile

Career Outcomes

Business Analyst

Average Package

Marketing Executive

Average Package

Entrepreneur

Average Package

Financial Consultant

Average Package

Human Resource Manager

Average Package

Frequently Asked Questions

What industries hire graduates from a Work-Linked BBA Degree?
Graduates can work in industries such as finance, marketing, human resources, banking, consulting, and business management.
What job roles can I apply for after completing the Work-Integrated BBA Course?
Graduates can work as Marketing Managers, Business Analysts, HR Executives, Sales Managers, Financial Consultants, and Entrepreneurs, among other roles.
What are the key skills developed in the Work-Integrated BBA Program?
The Work-Integrated BBA Program enhances skills in financial management, business communication, marketing strategy, HR management, leadership, and business operations.
What kind of projects are included in the BBA Apprenticeship Course?
Students undertake a Research Project, Dissertation, Field Work, or Survey during the fourth semester, which contributes to their final credits.

Program Details

Duration 3 Years
Mode Work-Linked
Fees ₹72,500

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