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BBA - WLP

ARKA Jain University
ARKA Jain University
Duration

3 Years

Type

UG

Mode

Work-Linked

₹70,500

Total Program Fees

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NAAC A
UGC-Entitled
India Academia Rankings 'Titanium+ Band'

Program Overview

BBA - WLP at Arka JAIN (Deemed-to-be University) brings together flexible digital learning and workplace-oriented exposure in business administration and management. Important subject areas such as management principles, business communication, organizational behaviour, and finance and marketing basics are addressed in a way that builds academic depth and usable skills. The format supports regular progress without making learning feel disconnected from real-world needs. The company-linked component adds context to the academic journey, helping learners see how skills are used in team, customer, process, or technology environments. The programme helps students develop confidence, communication, and analytical habits that can support future academic or career pathways in Business Analyst, Marketing Executive, and HR Coordinator and related business operations, management support, entrepreneurship, and cross-functional roles.

Program Highlights

Blends flexible online modules with company-linked exposure to make learning more practice-oriented.
Focuses on management principles, business communication, organizational behaviour, and finance and marketing basics, giving learners a subject-specific base for understanding business administration and management.
Encourages learners to apply concepts through tasks, projects, internship exposure, or workplace-linked examples.
Designed for stronger transition from academic learning to professional habits and work-readiness.
Supports career exploration and employability development in areas connected to Business Analyst, Marketing Executive, and HR Coordinator and related business operations, management support, entrepreneurship, and cross-functional roles, with added focus on project-based reflection.

Curriculum

Semester I
  • BBA-OD-101 - English
  • BBA-OD-102 - HRM and Organizational Behaviour
  • BBA-OD-103 - Financial Accounting
  • BBA-OD-104 - Modern Business Environment
  • BBA-OD-105 - Digital Fluency and Financial Modelling
  • BBA-OD-106 - Financial Literacy and Planning
Semester II
  • BBA-OD-201 - Business Regulatory Framework
  • BBA-OD-202 - Financial Markets and Instruments
  • BBA-OD-203 - Business Management
  • BBA-OD-204 - Business Economics
  • BBA-OD-205 - Communicative English
  • BBA-OD-206 - Digital Business Management
Semester III
  • BBA-OD-301 - Managerial Finance
  • BBA-OD-302 - Marketing Management
  • BBA-OD-303 - Business Ethics and Negotiation Skills
  • BBA-OD-304 - Personality Development and Leadership Skills
  • BBA-OD-305 - Research Methodology
  • BBA-OD-306 - Environmental Science
Semester IV
  • BBA-OD-401 - Entrepreneurship
  • BBA-OD-402 - Operations Management
  • BBA-OD-403 - Advanced Financial Management
  • BBA-OD-404 - Behavioral Finance
  • BBA-OD-405 - Training & Development
  • BBA-OD-406 - Workforce Planning
  • BBA-OD-407 - Consumer Behavior
  • BBA-OD-408 - Advertising and Sales Promotion
  • BBA-OD-409 - Quantitative Techniques for Business
  • BBA-OD-410 - Indian Knowledge System
Semester V
  • BBA-OD-501 - Direct Tax
  • BBA-OD-502 - Cost and Management Accounting
  • BBA-OD-503 - Digital Marketing and E-Commerce
  • BBA-OD-504 - Financial Analytics
  • BBA-OD-505 - Investment Analysis and Portfolio Management
  • BBA-OD-506 - Compensation and Compliance Management
  • BBA-OD-507 - Strategic HR
  • BBA-OD-508 - Services Marketing
  • BBA-OD-509 - Retail Marketing
  • BBA-OD-510 - Introduction to Business Analytics
Semester VI
  • BBA-OD-601 - Strategic Management
  • BBA-OD-602 - Business Tax
  • BBA-OD-603 - International Financial Management
  • BBA-OD-604 - Financial Technologies
  • BBA-OD-605 - HR Analytics
  • BBA-OD-606 - International HR
  • BBA-OD-607 - International Marketing
  • BBA-OD-608 - Brand Management
  • BBA-OD-609 - Artificial Intelligence
  • BBA-OD-610 - Research Project

Learning Outcomes

1
Within BBA - WLP from Arka JAIN (Deemed-to-be University), examine business situations, customer needs, and organisational priorities through the lens of management principles, business communication, organizational behaviour, and finance and marketing basics.
2
Use relevant tools, theories, or frameworks to address planning, coordination, and decision-making challenges.
3
Compare options and make reasoned judgements about management choices across teams, markets, and operations.
4
Prepare business presentations, project plans, and structured reports with clarity, evidence, and subject-specific vocabulary.
5
Translate classroom concepts into workplace-ready responses for tasks related to Business Analyst, Marketing Executive, and HR Coordinator and related business operations, management support, entrepreneurship, and cross-functional roles, while strengthening project-based reflection.

Eligibility Criteria

Candidates should have passed the senior secondary examination (10+2) from any recognized board.

Fees & Financing

Registration Fees

Year 1

₹500

Year 2

—

Year 3

—

Exam Fees

Year 1

₹3,000

Year 2

₹3,000

Year 3

₹3,000

Internship Fees

Year 1

₹5,000

Year 2

₹5,000

Year 3

₹5,000

Course Fees

Year 1

₹15,000

Year 2

₹15,000

Year 3

₹15,000

Convocation Fees

Year 1

—

Year 2

—

Year 3

₹1,000

Yearly Sum

Year 1

₹23,500

Year 2

₹23,000

Year 3

₹24,000

Total Program Fees

3 years · all components included

₹70,500

💰 EMI Options Available

Starting from ₹1,958/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About ARKA Jain University

ARKA Jain University

ARKA Jain University

NAAC A UGC-Entitled India Academia Rankings 'Titanium+ Band'

ARKA JAIN University is a multidisciplinary institution committed to academic excellence, innovation and inclusive education. The University offers diverse programs across management, commerce, engineering, technology, humanities, sciences and other professional disciplines. With an emphasis on industry-aligned learning, practical exposure and skill development, it prepares students for evolving career opportunities. Its experienced faculty and modern academic resources support research, entrepreneurship and holistic development. Through campus-based and open and distance learning, ARKA JAIN University makes quality higher education accessible to learners from varied backgrounds.

View University Profile

Frequently Asked Questions

What is unique about AJU’s BBA in Degree with Internship mode?
Students gain both academic learning and real-world industry exposure through structured internships.
Is the BBA with Internship degree valid across India?
Yes. AJU is UGC-recognised, and the degree holds equal value nationwide for higher studies and jobs.
What kind of internships will I get in this program?
Students are placed in reputed companies across finance, marketing, HR, and operations for hands-on industry experience.
Who should pursue AJU’s BBA with Internship?
Ideal for 12th pass students who want practical exposure, early work experience, and higher employability at graduation. Students who prefer to focus only on academics can opt for BBA Distance Learning programmes offered through the ODL mode instead.

Program Details

Duration 3 Years
Mode Work-Linked
Fees ₹70,500

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