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UG Campus Private ✦︎ AI-First

BBA Hons. (Applied AI & Business Analytics)

SAGE University Bhopal
SAGE University Bhopal
Duration

4 Years

Type

UG

Mode

Campus

₹6,00,000

Total Program Fees

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NAAC A
UGC-Entitled
R. World Institutional Ranking #979

Program Overview

Through a blend of classroom interaction and applied learning, BBA (Applied AI and Business Analytics) from SAGE University, Bhopal supports deeper engagement with business analytics and data-led management. The curriculum introduces themes such as Fundamentals of Financial Accounting, Fundamentals of Management, business statistics, and data interpretation, helping learners move from basic understanding to more confident application. Academic mentors, experienced faculty, and industry-relevant examples support the learning journey. The format supports concept clarity through a mix of guided instruction, collaboration, and applied tasks. It is suited for students who want a strong base for higher studies, early career exploration, and informed choices in analytics, business intelligence, reporting, and data-enabled management functions, including areas such as AI Business Analyst, Data Visualization Specialist, and Junior Data Scientist.

Program Highlights

Campus-supported learning with a mix of academic depth and practical exposure.
Course themes such as Fundamentals of Financial Accounting, Fundamentals of Management, business statistics, and data interpretation give learners a focused understanding of business analytics and data-led management.
Interactive learning helps students ask questions, collaborate, and build confidence in the subject.
Experiential work supports application of concepts to business data, performance indicators, and customer or operational patterns and discipline-specific challenges.
Relevant for learners seeking a strong start or further progression in analytics, business intelligence, reporting, and data-enabled management functions, including areas such as AI Business Analyst, Data Visualization Specialist, and Junior Data Scientist, with added focus on applied interpretation.

Curriculum

Semester I
  • Fundamentals of Financial Accounting
  • Fundamentals of Management
  • Managerial Economics- I ( Micro)
  • (Organizational Behaviour)
  • Professional Development-1(Statistics for Decision)
  • Business Communication
  • Environmental Science and Disaster Management
  • Mini project-Descriptive analysis of a retail dataset using
Semester II
  • Business Environment
  • Management Accounting
  • Managerial Economics- II( Macro)
  • Business Law
  • Introduction to Programming( Python)
  • Professional Development- 2
  • Introduction to Indian Knowledge Sys
  • Lab Work-Designing a relational database for a mock small business and querying it for sales reports.
Semester III
  • Foundations of Business Analytics
  • Data Visualization (Tableau/Power BI)
  • Data Base Management and SQL
  • (Industrial Psychology)
  • Python for Data Science
  • Indian Constitution
  • Professional Communication Skills
  • Mini Project: Creating an interactive Executive Dashboard for an NGO's fundraising data.
Semester IV
  • Financial Management
  • Business Research Methods
  • Operations Management
  • Exploratory Data Anaysis
  • Design Thinking and Innovation
  • Introduction to Digital Media
  • Health and Wellness
  • Summer Internship:Working with a startup to visualize their monthly Key Performance Indicators (KPIs).
Semester V
  • Research Methodology
  • Entrepreneurship and Start up Eco System
  • Applied Machine Learning( Supervised)/Applied Machine learning (Unsupervised & Deep Learning)
  • Supply Chain Analytics/HR Analytics
  • Commerce Analytics/ Marketing Analytics
  • StrategicManagement/ Project Management
  • Internship ( 8 weeks)
Semester VI
  • Big Data and Cloud Computing( AWS/Azure)
  • Internship Embedded Project Work & Viva voce (or) Research & Dissertation
  • Specialized Analytics Internship. A 2-month stint in a functional domain (Marketing/Finance/Ops) focusing on predictive modeling.
Semester VII
  • AI Ethics
  • Governanc and Law
  • Prescriptive Analytics and Optimization
  • Gen Ai in Business ( LLM & Prompt Engineering)
  • On the Job training/ Internship- E-Commerce organization(10-12 weeks)
  • Designing a GenAI-powered Customer Support Chatbot for a specific business niche.
Semester VIII
  • Internship Embedded Project work & Viva Voce (or) Research work & Dissertation
  • An end-to-end "AI-Ready Business Plan" including a working prototype of an analytical solution.

Learning Outcomes

1
Within BBA (Applied AI and Business Analytics) from SAGE University, Bhopal, map important concepts in business analytics and data-led management to real or case-based situations involving business data, performance indicators, and customer or operational patterns.
2
Apply analytical thinking to manage analytics-backed business questions and reporting needs in a disciplined way.
3
Evaluate information before making conclusions about business decisions that depend on evidence, trends, and measurable outcomes.
4
Design or present dashboards, analytical summaries, and decision notes that show both knowledge and practical relevance.
5
Grow confidence for academic advancement and career exploration across analytics, business intelligence, reporting, and data-enabled management functions, including areas such as AI Business Analyst, Data Visualization Specialist, and Junior Data Scientist, while strengthening applied interpretation.

Fees & Financing

Annual Academic Fee

Year 1

₹1,50,000

Year 2

₹1,50,000

Year 3

₹1,50,000

Year 4

₹1,50,000

Yearly Sum

Year 1

₹1,50,000

Year 2

₹1,50,000

Year 3

₹1,50,000

Year 4

₹1,50,000

Total Program Fees

4 years · all components included

₹6,00,000

💰 EMI Options Available

Starting from ₹12,500/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About SAGE University Bhopal

SAGE University Bhopal

SAGE University Bhopal

NAAC A UGC-Entitled R. World Institutional Ranking #979

Explore SAGE University Bhopal NewGen Campus offering career-ready degree programs with industry integration, placement support and modern learning.

View University Profile

Frequently Asked Questions

What exactly is a "Newgen" degree?
A NewGen Campus Degree Program is an industry-aligned program that bridges the gap between traditional theory and modern career requirements, forming a BBA Hons applied AI Business Analytics Bhopal offering.
Will the university help me find a job?
Absolutely. Along with internships, SAGE University has a dedicated placement cell that connects students with our network of over 500+ corporate recruiters for final placements.
What job roles can I get after this BBA?
Graduates can work as Business Analysts, Digital Marketing Strategists, E-commerce Managers, and Data Analytics Associates, supported by a BBA Hons Data Analytics degree in India.
Can I pursue an MBA after this program?
Yes, since it's a regular degree, you are eligible for CAT, GMAT, and other exams as per BBA Applied AI eligibility criteria.
Are there any scholarships?
Yes, merit-based scholarships are offered based on academic performance and entrance test scores.
What are the hostel facilities for outstation students?
SAGE University provides modern hostels with Wi-Fi, security, meals, and recreational facilities.

Program Details

Duration 4 Years
Mode Campus
Fees ₹6,00,000

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