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BBA (E-Commerce) Hons.

Adamas University
Adamas University
Duration

4 Years

Type

UG

Mode

Campus

₹9,11,800

Total Program Fees

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NAAC A
UGC-Entitled
AICTE Approved
NIRF #100-150

Program Overview

Through a blend of classroom interaction and applied learning, BBA (E-Commerce) from ADAMAS University supports deeper engagement with e-commerce, digital business, and online marketplace operations. Core areas such as Business Accounting, Fundamentals of Management, E- Commerce, and Customer Relationship Management are explored through structured modules, readings, assignments, and application-led discussions. The programme encourages learners to build both subject knowledge and practical judgement. Learners benefit from a more hands-on environment where academic learning can be tested through projects and activities. By the end of the journey, learners are better prepared for further education, entry-level opportunities, and clearer direction in E-Commerce Operations Executive, Digital Marketing Executive, and Marketplace Account Manager and related e-commerce operations, digital sales, marketplace coordination, and online business roles.

Program Highlights

Classroom or blended learning environment that supports direct engagement with e-commerce, digital business, and online marketplace operations.
Experiential components help learners explore Business Accounting, Fundamentals of Management, E- Commerce, and Customer Relationship Management through projects, discussions, or applied tasks.
Encourages concept clarity, collaboration, and guided problem-solving in structured academic settings.
Connects subject learning with online consumer behaviour, marketplace workflows, and digital revenue channels, making the programme more practice-oriented.
Supports future academic and career pathways in E-Commerce Operations Executive, Digital Marketing Executive, and Marketplace Account Manager and related e-commerce operations, digital sales, marketplace coordination, and online business roles through a stronger applied foundation, with added focus on strategic perspective.

Curriculum

Semester 1
  • OLBBA11 - Business Accounting
  • OLBBA12 - Fundamentals of Management
  • OLBBA13 - E- Commerce
  • OLBBA14 - Customer Relationship Management
  • OLBBA15 - Communicative English I
  • OLBBA16 - Business Decision Techniques I
  • OLBBA17 - Digital Fluency
  • OLBBA18 - Health & Wellness
Semester 2
  • OLBBA21 - Retail Operations Management
  • OLBBA22 - Organisation Behaviour
  • OLBBA23 - Marketing Management
  • OLBBA24 - Fundamentals Of Fintech
  • OLBBA25 - Micro Economics
  • OLBBA26 - Environmental Studies
  • OLBBA27 - Artificial Intelligence in Business
  • OLBBA28 - Digital Banking and Payments
Semester 3
  • OLBBA31 - Financial Management
  • OLBBA32 - Business Law
  • OLBBA33 - Corporate Accounting
  • OLBBA34 - AI Powered Automation and Chatbots
  • OLBBA35 - Business and Professional skills
  • OLBBA36 - Product & Brand Management
  • OLBBA37 - Business Etiquette & Corporate Culture
  • OLBBA38 - Indian Constitution
Semester 4
  • OLBBA41 - Macro Economics
  • OLBBA42 - Company Law
  • OLBBA43 - Supply Chain Management
  • OLBBA44 - Operations Research
  • OLBBA45 - Indian Business Value System
  • OLBBA46 - Business Information Technology
  • OLBBA47 - Digital Social Media Awareness
  • OLBBA48 - Introduction to Business Analytics
Semester 5
  • OLBBA51 - Business Research Methods
  • OLBBA52M/F/HR - Marketing/Finance/HR -DSE-1
  • OLBBA53M/F/HR - Marketing/Finance/HR -DSE-2
  • OLBBA54 - Operations Research
  • OLBBA55 - Entrepreneurship development
  • OLBBA56 - Ethical AI and Data Governance
  • OLBBA57 - Right to Information Act ( RTI)
Semester 6
  • ODLBBA61 - Internship Embedded Project
Semester 7
  • ODLBBA71 - Strategic Management
  • ODLBBA72 - Applied Research Statistics
  • ODLBBA73 - Global Management
  • ODLBBA74 - Project Management
  • ODLBBA75 - Quality Management
Semester 8
  • ODLBBA81 - Internship Embedded Project work & Viva Voce (or) Research work & Dissertation

Learning Outcomes

1
Within BBA (E-Commerce) from ADAMAS University, understand how Business Accounting, Fundamentals of Management, E- Commerce, and Customer Relationship Management shape practice within e-commerce, digital business, and online marketplace operations.
2
Apply concepts to interpret online consumer behaviour, marketplace workflows, and digital revenue channels and respond to practical questions.
3
Review e-commerce strategies across acquisition, fulfilment, retention, and platform performance using evidence, context, and customer focus, commercial awareness, and data-informed thinking.
4
Build digital campaign briefs, marketplace plans, and online business reports that support effective communication and problem-solving.
5
Demonstrate readiness to pursue deeper learning or relevant roles connected to E-Commerce Operations Executive, Digital Marketing Executive, and Marketplace Account Manager and related e-commerce operations, digital sales, marketplace coordination, and online business roles, while strengthening strategic perspective.

Eligibility Criteria

Minimum 60% aggregate in 10+2 or equivalent from any recognized board.

Fees & Financing

Admission Fee

Year 1

₹43,800

Year 2

—

Year 3

—

Year 4

—

Tuition Fee

Year 1

₹2,17,000

Year 2

₹2,17,000

Year 3

₹2,17,000

Year 4

₹2,17,000

Yearly Sum

Year 1

₹2,60,800

Year 2

₹2,17,000

Year 3

₹2,17,000

Year 4

₹2,17,000

Total Program Fees

4 years · all components included

₹9,11,800

💰 EMI Options Available

Starting from ₹18,996/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Adamas University

Adamas University

Adamas University

NAAC A UGC-Entitled AICTE Approved NIRF #100-150

Adamas University is located in Barasat, just 13 km from Netaji Subhash Chandra Bose International Airport, Kolkata. The university has a large green campus spread across 120 acres, offering students a peaceful and modern learning environment. Now in its 10th year of operation, the university aims to provide high-quality education to students in West Bengal. It has well-equipped research facilities and an experienced team of teachers who guide students both academically and professionally. Adamas University is accredited with a NAAC ‘A’ Grade, reflecting strong academic processes, faculty quality, learning outcomes, and institutional governance. With 10+ years of focused academic delivery, the university has built a learning ecosystem grounded in consistency, progression, and student success.

View University Profile

Frequently Asked Questions

1. What is BBA (Hons.) in E-Commerce in a blended learning format?
This format combines classroom learning with digital learning content and structured internships, forming a modern bba e-commerce course.
2. What industries can graduates work in?
Graduates can work in e-commerce companies, retail organisations, digital marketing agencies, logistics firms, startups, and online marketplaces.
3. Does Adamas University provide placement assistance?
Yes. The university offers placement support, career counselling, resume guidance, interview preparation, and industry connect initiatives.
4. Will this degree be treated the same as a traditional degree?
Yes. The degree awarded is a full-fledged university degree from Adamas University, recognised under UGC norms. The academic structure follows regulatory guidelines, ensuring it holds the same academic value as a traditional program.
5. Is campus life reduced because of internships?
No. The academic calendar is structured to balance classroom learning, campus engagement, and internship exposure. Students continue to participate in campus activities, academic events, and peer interaction.
6. Are hostel facilities available?
Yes. Hostel facilities are available as per university provisions, ensuring safe and supportive residential options for students.
7. Is EMI or flexible fee payment available?
Flexible payment options are available for eligible students. The student support team will guide you for the same.

Program Details

Duration 4 Years
Mode Campus
Fees ₹9,11,800

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