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BBA

Deen Dayal Upadhyaya Gorakhpur University
Deen Dayal Upadhyaya Gorakhpur University
Duration

3 Years

Type

UG

Mode

Distance

₹36,500

Total Program Fees

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NAAC A++
UGC-Entitled
NIRF #151-200
IIRF #75

Program Overview

For learners exploring business administration and management, BBA from Deen Dayal Upadhyaya Gorakhpur University brings structured academic learning into an accessible open and distance learning format. Through modules around Business Economics, Basic Accounting, Business Statistics, and Principles of Management, learners can build a rounded understanding of the discipline. The learning experience is intended to support clarity, consistency, and practical relevance. The flexible delivery supports learners who may be working, managing personal responsibilities, or planning to upskill alongside a busy schedule. It is suited for students who want a strong base for higher studies, early career exploration, and informed choices in business operations, management support, entrepreneurship, and cross-functional roles, including areas such as Business Analyst, Marketing Executive, and Financial Consultant.

Program Highlights

A structured open and distance learning format that helps learners pursue business administration and management with continuity and manageable academic progress.
Subject areas such as Business Economics, Basic Accounting, Business Statistics, and Principles of Management make the course relevant to learners comparing similar programmes.
Designed to strengthen both conceptual understanding and communication in discipline-specific contexts.
Focuses on practical interpretation, case-based thinking, and problem-solving linked to business situations, customer needs, and organisational priorities.
Supports academic progression and career exploration across business operations, management support, entrepreneurship, and cross-functional roles, including areas such as Business Analyst, Marketing Executive, and Financial Consultant without making unsupported placement claims, with added focus on professional communication.

Curriculum

Semester I
  • ODBBA101 - Business Economics
  • ODBBA102 - Basic Accounting
  • ODBBA103 - Business Statistics
  • ODBBA104 - Principles of Management
  • ODBBA105 - Business Ethics and Governance
  • ODBBA106 - Computer Applications
  • ODUGSEC1 - Soft skills and personality Development
  • ODUGAEC1 - Communicative English
Semester II
  • ODBBA201 - Organisational Behavior
  • ODBBA202 - Business Finance
  • ODBBA203 - Talent Management
  • ODBBA204 - Marketing Theory and Practices
  • ODBBA205 - Business Mathematics
  • ODBBA206 - Marketing Communication and Advertising Management
  • ODUGSEC2 - Introduction to E-Commerce
  • ODUGAEC2 - Basics of Digital Marketing
Semester III
  • ODBBA301 - Management & Cost Accounting
  • ODBBA302 - Business Law
  • ODBBA303 - Production Management
  • ODBBA304 - Business Policy
  • ODBBA305 - Business Communication
  • ODBBA306 - Business Environment
  • ODUGSEC3 - Chat GPT and Gen AI
  • ODAEC3 - Financial Literacy
Semester IV
  • ODBBA401 - Supply Chain Management
  • ODBBA402 - Research Methodology
  • ODBBA403 - Specialised Accounting
  • ODBBA404 - Consumer Behaviour
  • ODBBA405 - Investment Analysis & Portfolio Management
  • ODBBA406 - Digital Marketing
  • ODUGAEC4 - Business and professional Skills
Semester V
  • ODBBA501 - Income Tax
  • ODBBA502 - Social Media Marketing and E- Commerce Hons.
  • ODBBA503 - Entrepreneurship & Small Business Management
  • ODBBA504 - Sales Management
  • ODBBA505 - Industrial Relations & Labour Laws
  • ODBBA506 - Company Accounts
  • ODBBA507 - *Summer Training Report
  • Presentation and its Evaluation and viva-voce based on Summer Training Report*
Semester VI
  • ODBBA601 - Strategic Management
  • ODBBA602 - Goods & Service Tax
  • ODBBA603 - Auditing
  • ODBBA604 - International Trade
  • ODBBA605 - Training & Development

Learning Outcomes

1
Within BBA from Deen Dayal Upadhyaya Gorakhpur University, interpret key ideas in business administration and management and relate them to business situations, customer needs, and organisational priorities.
2
Solve structured problems involving planning, coordination, and decision-making challenges through appropriate concepts and methods.
3
Assess management choices across teams, markets, and operations with attention to clarity, ethics, and practical business sense.
4
Communicate insights through business presentations, project plans, and structured reports suited to the discipline.
5
Strengthen academic confidence and practical orientation for pathways in business operations, management support, entrepreneurship, and cross-functional roles, including areas such as Business Analyst, Marketing Executive, and Financial Consultant, while strengthening professional communication.

Eligibility Criteria

Candidates who have passed Intermediate or equivalent examination with a minimum of 40% marks.

Fees & Financing

Registration / Application Fee

Year 1

₹500

Year 2

—

Year 3

—

Exam Fee

Year 1

₹3,000

Year 2

₹3,000

Year 3

₹3,000

Course Fee

Year 1

₹9,000

Year 2

₹9,000

Year 3

₹9,000

Yearly Sum

Year 1

₹12,500

Year 2

₹12,000

Year 3

₹12,000

Total Program Fees

3 years · all components included

₹36,500

💰 EMI Options Available

Starting from ₹1,014/month with 0% interest for first 6 months. Partner banks: HDFC, ICICI, Axis Bank.

About Deen Dayal Upadhyaya Gorakhpur University

Deen Dayal Upadhyaya Gorakhpur University

Deen Dayal Upadhyaya Gorakhpur University

NAAC A++ UGC-Entitled NIRF #151-200 IIRF #75

Deen Dayal Upadhyaya Gorakhpur University, founded in 1950, is the first university in Uttar Pradesh to emerge as a leading higher-studies centre after Independence. It has earned an A++ accreditation from NAAC for its relentless pursuit of its motto, “Let the noble thoughts come to us from all directions,” which reflects its openness to diverse perspectives, cultures, and values in its academic and organizational spheres.DDU Gorakhpur University offers Online Programs , ODL Programs , and Work-linked Programs to support diverse learners. The university bears the name of the eminent political philosopher, Pandit Deen Dayal Upadhyaya. It is situated in Gorakhpur, where it draws inspiration from the spiritual, philosophical, patriotic, and philanthropic heritage of Gautam Buddha, Sant Kabir, Guru Gorakshnath, Bismil, Hanuman Prasad Poddar, and the world-famous Gita Press.

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Frequently Asked Questions

Do I have to appear for exams in person in the ODL BBA program?
Yes, students are required to appear for term-end examinations at designated offline exam centres to ensure credibility and compliance with UGC norms.
Can I pursue an ODL BBA degree while working?
Absolutely. The distance learning BBA is ideal for working professionals, entrepreneurs, or students managing other responsibilities. With self-paced learning and online resources, you can balance studies and work smoothly.
Will I have to attend any classes for the ODL BBA program?
While the program is primarily self-paced, some universities offer optional contact classes or live online sessions for doubt clearing and academic support. All essential materials are provided via the Learning Management System (LMS).
Is an ODL/Online BBA degree valid for jobs?
Yes, a Bachelor of Business Administration (BBA) degree pursued through Open and Distance Learning (ODL) or Online Mode from a recognized university is valid for jobs in management, marketing, finance, and business operations. Employers accept ODL degrees as long as they are UGC-entitled and provide industry-relevant business skills.

Program Details

Duration 3 Years
Mode Distance
Fees ₹36,500

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