A great application has three things: a clear narrative, evidence that backs it up, and a specific reason for choosing this program. Miss any one and it reads like everyone else's.

Lead with your "why"

Open your statement of purpose with the moment or reason that set you on this path. Specifics beat superlatives every time.

A notebook and pen
Draft, cut, and rewrite. Your third version is usually the honest one.
We remember applicants who sound like a person, not a resume. — An admissions officer

Get the details right

  • Tailor each application to the program.
  • Ask recommenders early and give them context.
  • Proofread — twice.

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